Marketing concept Essay Example | Topics and Well Written Essays - 500 words - 3

Marketing concept - Essay Example Distributional and promotional aspects should also be accounted for in pricing such that the end result of the process is consistent with all the variables in the company’s interests. The primary purpose of pricing strategies is to specify the role of price in the implementation of marketing strategies (Drummond & Ensor 180). The aim of any given company in business is to market its products in order to gather a sufficient market share, thereby enhancing its profitability and a diversified portfolio. In this regard, the applicability of pricing strategies at an individual level cannot be refuted. Pricing strategies in the marketing context have constituted my personal experiences in two ways. These ways relate to the actions engaged by companies and firms in a bid to satisfy their customers and remain profitable at the same time. One of such personal experiences in the context of pricing strategies relates to penetration pricing. A company undertakes such a move in order to stimulate demand for its products. This is done by offering the consumer or the buyer a low price, such that the buyer feels favored and therefore compelled to make purchases. Rational buyers seek to maximize their welfare, and do I, given the interests of the company. When a product whose quality is not compromised is provided at a cheaper price, its demand rises. I have made several purchases under this notion, thus the applicability of penetration pricing in several transactions that I engage in. Another pricing strategy that relates to my personal experience is that of premium pricing. This factor is based on the competitive nature of firms. Firm compete for the market share in order to reap the highest benefits at the minimum cost possible. Competition may necessitate that a firm set its price higher than the competitive price. However, this is only possible when the

The Church as Seen Through Romero Assignment Example | Topics and Well Written Essays - 500 words

The Church as Seen Through Romero - Assignment Example From this study it is clear that Romero upholds this understanding of the church when he solicited the idea of the other bishops although he already expressed his decision in front of the people who were gathered to attend to the bodies. He critiques this when he discovers that there is such a compromise among the church authorities.As the report highlights the church is said to be a proclaiming people when steps out to become the voice of the voiceless, the strength of the weak and the defender of the oppressed. The church authorities who have the means should do the proclaiming when the people are not able to do so in the presence of the powerful, the rich and the famous. This is to be done in diplomatic manners just as Bishop Romero exemplified in his life by bringing to the attention of the political authorities the grievances of the people. When he was not heard in his own country, he sent a letter to the president of the United States, asking him to stop sending American troops because they are just there to kill their people. This is important because there are so many times in real life that the poor are not given the voice to express their plights.  The church is described as a sacrament when it shows the attributes of God towards the people. The priests and bishops are included in the model because as authorities of the church, they should be the first ones to reflect the characteristics of Jesus.